The Minnesota Zoo is more than a summer destination. A new campaign needed to reflect a setting where guests are introduced to species from around the globe all year-round. The Zoo now has adopted it as
a brand positioning statement.
PHOTOGRAPHY: NATE LUKE
DIRECTOR: T.C. WORLEY
:30 Brand Spot // Art Direction
Random Acts of Kindness Video // Art Direction
RE-BRANDING // Art Direction & Design
EXPERIENTIAL CAMPAIGN // Art Direction & Design